I’m going to be writing a series of blogs called The Truth About Marketing. I’ll be sharing my experience on the good, the bad and the ugly as well as myth-busting and sharing some top tips along the way. The first in this series is all about the basics. What… Read More »The Truth About Marketing: Back to Basics
At Pinpoint, we often find that people are a little scared of marketing. Although it’s not rocket science, it’s also not an exact science, which means people feel nervous of taking even the initial simple steps. Indeed, this nervousness often equates no action at all. Today’s blog will share 3… Read More »3 ways to make your marketing work for you
Over the years of running my own business the briefs I have received have come in all sorts of shapes and sizes, ranging from a few lines on an email through to a 10 page in depth business analysis on what the client is looking for. If the brief I… Read More »How to brief a graphic designer – guest blog
This current time of change has got me thinking about communication. In particular, I have been reading and hearing comments in the media about how we are all communicating and how we are being communicated to, with good and bad examples. Mark Twain said, “It usually takes me more than… Read More »The what and how of communication?
We may not be jetting off overseas this July and August but you may be planning a staycation or just a week or two off from work. So how can you make sure business remains as on track as it can do over the summer period? Some of this will… Read More »Is your business summer ready?
A Customer Relationship Management (CRM) system has been an essential sales and marketing enabler for many years at a corporate level. But if you’re a coach or a consultant you might consider a CRM unnecessary. You may be concerned that the return doesn’t justify the investment. I’m going to help… Read More »12 Reasons why Coaches and Consultants need a CRM. Guest blog by Julia Blake
No I haven’t pivoted Pinpoint Marketing into a catering business, but I want to tell you a food related/shopping story instead. I was in my local shop (shopping safely and at a distance of course) looking for mango chutney to accompany a dish I was making for us back at… Read More »When Iife gives you lemons, make mangos?
Empathy is a word that is very much relevant in today’s world, both personally and business wise. Therefore, the phrase putting yourself in your customer’s shoes is also very much relevant. As business owners it can be easy to sometimes think and feel and act in a way that only… Read More »Putting yourself in your customer’s shoes and go on a journey …