I’m going to be writing a series of blogs called The Truth About Marketing. I’ll be sharing my experience on the good, the bad and the ugly as well as myth-busting and sharing some top tips along the way. The first in this series is all about the basics. What… Read More »The Truth About Marketing: Back to Basics
Business Owner advice
At Pinpoint, we often find that people are a little scared of marketing. Although it’s not rocket science, it’s also not an exact science, which means people feel nervous of taking even the initial simple steps. Indeed, this nervousness often equates no action at all. Today’s blog will share 3… Read More »3 ways to make your marketing work for you
We may not be jetting off overseas this July and August but you may be planning a staycation or just a week or two off from work. So how can you make sure business remains as on track as it can do over the summer period? Some of this will… Read More »Is your business summer ready?
Empathy is a word that is very much relevant in today’s world, both personally and business wise. Therefore, the phrase putting yourself in your customer’s shoes is also very much relevant. As business owners it can be easy to sometimes think and feel and act in a way that only… Read More »Putting yourself in your customer’s shoes and go on a journey …
Download our latest advice and tips on marketing your business here! Should I carry on marketing? How do I pivot my business? Should I be discounting Should I stop marketing? How do I market myself now? All valid questions and we have the answers, well most of them anyway!
So the GDPR has been with us nearly two years. In the beginning there was a flurry of emails demanding consent and people panicking that they would no longer be able to contact their customers. Yet the actual purpose of the new legislation was often overlooked or unclear. Data, according to… Read More »Guest blog – Why do we have the GDPR?
Is it change for the good? By this I do not mean that there is anything good about the terrible health crisis and I wish everyone reading this all the best and I hope you all remain well and healthy. What I do mean is could there be something positive… Read More »There is another C word making a name for itself! Not Corona or Covid but change!
It all feels a bit like things are going down the toilet personally and business wise and it is all a bit cr#p! I am not here to make light of things, but maybe to inject a bit of humour, but here to also help and support you where I… Read More »Let’s not roll over but let’s roll on ….