I’m going to be writing a series of blogs called The Truth About Marketing. I’ll be sharing my experience on the good, the bad and the ugly as well as myth-busting and sharing some top tips along the way. The first in this series is all about the basics. What… Read More »The Truth About Marketing: Back to Basics
At Pinpoint, we often find that people are a little scared of marketing. Although it’s not rocket science, it’s also not an exact science, which means people feel nervous of taking even the initial simple steps. Indeed, this nervousness often equates no action at all. Today’s blog will share 3… Read More »3 ways to make your marketing work for you
We may not be jetting off overseas this July and August but you may be planning a staycation or just a week or two off from work. So how can you make sure business remains as on track as it can do over the summer period? Some of this will… Read More »Is your business summer ready?
No I haven’t pivoted Pinpoint Marketing into a catering business, but I want to tell you a food related/shopping story instead. I was in my local shop (shopping safely and at a distance of course) looking for mango chutney to accompany a dish I was making for us back at… Read More »When Iife gives you lemons, make mangos?
Empathy is a word that is very much relevant in today’s world, both personally and business wise. Therefore, the phrase putting yourself in your customer’s shoes is also very much relevant. As business owners it can be easy to sometimes think and feel and act in a way that only… Read More »Putting yourself in your customer’s shoes and go on a journey …
Who remembers playing pin the tail on the donkey at children’s parties? I don’t recall whether I was particularly good at this game or not, but I enjoyed it nevertheless and I remember it being very popular back in the day. So why am I telling you this? When I… Read More »Ask yourself Why first
Download our latest advice and tips on marketing your business here! Should I carry on marketing? How do I pivot my business? Should I be discounting Should I stop marketing? How do I market myself now? All valid questions and we have the answers, well most of them anyway!
This blog looks at: Why have a marketing budget? How to help your cash flow Methods to budget setting and price setting Pricing today Why have a budget? Setting your pricing and your marketing budget should be part of your marketing plan which in turn should be part of your… Read More »How to get your pricing right and set your Marketing Budget!