So the World Cup kicks off this month and I for one will be supporting team England! Football is I think a lot like marketing. Why? … Success comes from teamwork and a manager taking control. Both require tactics and goals Both are based on results and wins against the… Read More »Football is I think a lot like marketing! Here is why …
A response I often get when I ask clients or prospects “who is your target audience or customer” is “anyone” or “women”. This is far too generic and also how on earth are they/I going to marketing to anyone? Where do you start? It may be true for a lot… Read More »Target practice! Who are you targeting? Who is your avatar?
Often clients of mine or business owners I talk to think that Marketing is a magic wand eg with some effort and some pizzazz, great results will happen. Sadly this isn’t the case. Marketing requires thinking about, planning, implementing and measuring. I always advise businesses to see marketing as the… Read More »Why bother with a Marketing Plan?
No, Pinpoint Marketing hasn’t diversified into recycling. But we do understand that none of us like wasting time, money or precious resources, as small business owners. Plan your content! Recycle your content! Make sure your marketing messaging is consistent across all social media, all marketing and all collateral! Start by… Read More »Who doesn’t love a bit of recycling! (of the content variety!)
If you are thinking of reviewing your marketing strategy or plan, here is an example of how good content, planned and put in front of the right audience, really CAN make a difference and WILL make customers buy more from you and at a fair price! Read these 3 salesy… Read More »The power of words and can they really make you buy more than you intended …
So, you have set up a sign-up form on mail chimp or your equivalent software (but if you haven’t then please ask me how) and you have emailed this out to your current database. Some of your database and contacts will re sign-up again and that’s great. But don’t despair… Read More »How to engage your customers?
Without being big headed, I often get told in my home life and working/business life that I am very organised, quick to respond and always on the ball. I am lucky as this come naturally to me. So how can you be better organised in 2018 to improve your business,… Read More »18 ways to organise your business better in 2018
61% of businesses currently use video as part of their marketing strategy. So why is it so popular? What is it about video that really benefits businesses? Here are 6 compelling reasons why you should consider incorporating it in to your marketing plan: Video is a great way to tell… Read More »Using video as part of your marketing strategy