What are the benefits of measuring your marketing and what can you measure? …

What are the benefits of measuring your marketing activities, campaigns and efforts?

Here are the main reasons:

  • Save time
  • Save money
  • Reason and purpose
  • Informed decisions
  • Avoid guesswork and risk
  • Avoid pushy salespeople
  • Improve chances

What you can measure and what it will tell you?

  • Leads – numbers, sources = where to spend time and money
  • Website – numbers, keywords, bounce rates = is your site being found and is the content right?
  • Email marketing – no of subscribers on database, no of opens and clicks = is your database growing and is your content right and engaging enough? Note re GDPR
  • Social media – no of likes, follows and engagement = is your content good, are people converting and making purchases. Is your brand awareness good?

 

What to remember

Don’t get obsessed by numbers

Quality not quantity

Find out more